Proximity Matters

Description
The closer a friend is to a user the more likley will it be that she finds the content from this friend interesting. The further away from a user a friend is (i.e friend of a friend etc) the more likley it is that their published content have to be more interesting than a close friends content for the user to actually care about it.

Examples
User A sees that user B (an old friend from football practice) have had her first child. User A haven't communicated with user B for several years. But the news of here having a child lead user A to comment on user B since it was such an important event in user B's life.

Pros & Cons
+ if this behavior can be analyzed for every user it will be possible to deliver content to the user that they will find more relevant.

-

Relations
This behavior dosen't stem from any of the mechanics in a social site. It stems from the social contracts in the users real life.

Contributors
Created by Magnus Spånggård.