Peer-Pressure

Description
Just as in real life, Peer-pressure occurs when users feel pressured to do something. Usually something they do not feel confident about. This may cause the user to use features she had not intended to use.

Examples
Features that requires the user to share and/or collaborate with friends are considered an example of Peer-pressure. Many games on Facebook, requires the user to co-operate with friends in order to advance thought levels, creating Peer-pressure.

Pros and Cons
Peer-pressure is a good way to more or less force users into features, and to make them share their experience with others. In that regard it is wanted. However, just as in real life, the amount of peer-pressure persons can handle vary. Thus it is not uncommon for users to feel bad or not using the feature at all, due to Peer-pressure.

Relations
Peer-pressure is related to Co-Creating Content in that it forces people to work together. However, Peer-pressure stems from other types of co-operation. Usually, the actual co-operation is minimal, and only there to spread the word of the feature, whilst in Co-Creating Content, the co-operation is the actual driving force of the whole site.

Contributors
Chrill from interviews and stuff.